In the world of political communication, a term known as “That Escalated Quickly” is the term most often used for the level of speed at which you communicate with your audience. However, these terms are only being used in terms of how fast you can communicate your message.
Using the same tactics for communicating with different media you can communicate more efficiently and in a way that lessens the “escalating quickly” factor. Here are a few of those media to communicate using.
Newspaper: The quickest way to reach your audience and you can use the magazine. Magazine advertising is so strong that for the most part newspaper advertising takes up space in your mail. Magazine advertising is far less costly as well and so much easier to plan, organize, and perform.
Web: If you need your audience that quickly, you can go to the web. You can reach more people in one day with web advertising than any other medium.
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Email: You can reach your audience quickly using email. Email is less expensive to send and much more effective in reaching the intended audience.
YouTube: Use YouTube for videos. Even if you don’t use video you can still get tons of targeted traffic from this form of advertising.
Online marketing will give you the tools you need to reach your audience and make the most of your time. If you combine all these channels together you can make a very large impact with your ad, whether it is at the local level or on the national level.
Not all media are right for all political communication. There are many tools available for political communicators.
Don’t use just one media for all communications. Try them all together to see what works best for you.
Pay attention to the pace at which you are communicating with your audience. Your communications should be at a very quick pace, but it should be smooth and direct. Your audience won’t learn anything if you rush through your communications.
Well established audiences know how to read your ads. You want to be sure to take into account how well the audience has grown and how long they have been a customer of yours.